Know what's happening in your market before your competitors do.
We combine analytics, competitor signals, and benchmark data into one read: what's changing, why it's changing, and what to do about it.
Demand is rising while competitor content output stays below the category average. Opportunity: expand coverage in the topics driving that demand before competitors catch up.
Understand your own data, not just the market's.
Visitors, sessions, conversions and revenue, alongside every campaign and funnel that produced them — read together instead of stitched across five tabs.
- 01 Visitors, sessions and conversion funnels
- 02 Campaign and channel performance
- 03 Cohorts, retention and revenue
Know what competitors are doing before it shows up in your numbers.
Traffic trends, SEO visibility, ad activity, keyword movement and pricing changes — tracked continuously, not researched manually once a quarter.
See Competitor IntelligenceFree tools that earn their keep before you ever sign up.
Every tool gives a complete, usable answer on the first run — no gated results.
ROI Calculator
Work out real return across channels once cost, revenue and time period are in.
Open toolCAC & LTV Calculator
Pair acquisition cost against lifetime value to see which channels are actually worth scaling.
Open toolSEO Audit
A full technical and content scan of any domain, with fixes ranked by expected impact.
Open toolCompetitor Analyzer
Drop in a competitor's domain and see traffic, content and advertising signals side by side with yours.
Open toolHow you compare to the category.
Benchmarks pulled from tracked accounts in each industry, refreshed monthly.
| Metric | SaaS | Ecommerce | Agencies |
|---|---|---|---|
| Avg. conversion rate | 3.1% | 2.4% | 4.6% |
| Avg. CAC payback | 11 mo | 3 mo | 6 mo |
| Organic traffic share | 42% | 28% | 51% |
| Paid / organic mix | 38 / 62 | 55 / 45 | 21 / 79 |
Research and insights worth linking to.
Written to be useful on its own — not just a funnel into the product.
The state of marketing attribution, 2026
A benchmark study across 400 marketing teams on what attribution model they actually trust.
Why content velocity beats content volume
What the visibility data says about publishing cadence.
CAC payback periods by industry
A quick reference for judging your own payback period.
Reading advertising pressure as a timing signal
When rising ad spend in your category means slow down, not speed up.
Full reports when a chart isn't enough.
Industry, market and competitor reports with the underlying data included — built for the person who has to defend the number in a meeting.
Browse Reports"Why did conversion rate drop last week?"
Checkout funnel drop-off rose 6 points after the pricing page update on Tuesday — most likely cause. Suggested fix: revert the new plan comparison table and re-test.
Ask your data a question, get an answer with a reason.
The AI analyst reads your analytics, campaigns and competitor signals together, and explains what changed and why — not just what changed.